Building Potential is governed by a Board of Directors representing the full business members of the organization.
Perry England, Building Potential Board President
Perry England is Vice President of Building Performance at MacDonald-Miller Facility Solutions, where he helps building owners make efficiency and decarbonization investments that pay for themselves. He’s a passionate leader for our state’s environment and for the right of every individual to find a meaningful path to economic security. He currently serves as President of Building Potential (formerly, Northwest Energy Efficiency Council) and as the Past Chair of Washington’s Workforce Training and Education Coordinating Board. Perry is also an active contributor and member of the Smart Buildings Center Board of Directors.
Poppy Storm, Building Potential Board Treasurer
Poppy Storm has worked in the energy efficiency and decarbonization field for more than 10 years. She is the founder and director of innovation for 2050 Institute. The 2050 Institute is a think tank, research, and policy consulting network advocating for a paradigm shift in how we reduce energy use and GHG emissions in the Northwest and beyond. The 2050 Institute uses a strategic “2050” lens to design frameworks, policies, codes, and programs that interlock technology, energy, and climate action across regional, state, local, community, and utility platforms. Poppy uses a systems approach and design thinking to move beyond rhetoric and identify the deeper system dynamics and analysis necessary to align policy mechanisms with actual energy and GHG reductions.
Mike Christianson
Mikes oversees Energy 350's customer engagement efforts including customer outreach and SEM delivery. Mike has over 15 years of experience in the areas of energy efficiency, environmental policy, and R&D in both the public and private sectors. Prior to joining Energy 350, Mike held senior engineering positions at the U.S. Environmental Protection Agency (EPA) and Daimler Trucks North America. There, he worked on federal motor vehicle emission regulations, renewable fuel policy, and automotive research program design. Mike is a Certified Energy Manager (CEM) and Certified Measurement and Verification Professional (CMVP) with the Association of Energy Engineers (AEE), and is active as a local chapter board member. He received both his Bachelor of Science (BSE) and Master of Science (MSE) degrees in Mechanical Engineering, cum laude, from the University of Michigan.
Matt Golden
Matt is CEO of Recurve, the company that provides a scalable platform for measuring revenue-grade demand flexibility (Behind the meter EE, DR, Storage, and EVs) using open source calculations, smart meter data, and parallel cloud computing. Recurve works with a variety of utilities, government agencies, and private efficiency providers to track resource curve load shape impacts to enable pay for performance markets for demand flexibility. Matt also leads the GBCI Investor Confidence Project implementing a system to certify commercial and multifamily Investor Ready Energy Efficiency™ projects in order to reduce transaction costs, and develop actuarial data to unlock capital markets for commercial and multifamily retrofit projects. Previously, Matt founded Recurve (the original), which developed tablet-based energy auditing software for the residential energy efficiency industry based on real-world experience gained through thousands of energy efficiency audits and retrofits as a licensed CA energy efficiency contractor.
Robert Hail
Robert is the Regional Director of McKinstry’s Western Washington Energy team, whose focus is on partnering with clients to improve the energy efficiency of existing buildings. The mission of McKinstry is to make every building they touch more efficient through their design, construction, service, consulting and energy efficiency offerings. He has a bachelor’s degree in chemical engineering from the University of Michigan and has been in the Energy Efficiency industry since 1997. He is a registered Professional Engineer in Washington, a Certified Energy Manager through the Association of Energy Engineers, and a LEED Accredited Professional. Prior to joining McKinstry in 2007, Robert worked for Siemens and the Industrial Assessment Center as an Energy Engineer. He has worked on hundreds of energy efficiency projects in his career across Washington and Oregon and has an extensive experience in all sectors of public projects.
Gary Milligan
Gary Milligan has more than 30 years of small business ownership and experience in the building trades, along with a lifelong interest in matters pertaining to ecology in the built environment. He started a disaster restoration company, operating it for more than 20 years, while adopting - and in fact innovating - ecologically sound practices. Following the sale of that business in 2014, Gary started a new career in commercial HVAC controls with ATS Automation and later with Holaday-Parks. When the Schneider Electric opened a new Digital Buildings Pacific NW branch office, in 2021 Gary joined the team to lead sales and business development for the HVAC controls, BAS, and digital services unit. He also serves as Schneider USA’s Decarbonization Champion for the Pacific NW region and is a course instructor at the Smart Buildings Center’s Building Operator Certification (BOC) program.
David Reddy
David Reddy is the Principal of O’Brien360’s Building Performance team, and focuses on making recommendations supported by analysis and real-world data, towards the goal of reducing the environmental impact of our built environment. He is an advanced user of whole building simulation programs, utility bill regression analysis, and many other modeling tools, and a lead developer of CBECC, an open-source software for California T24 compliance analysis. His breadth of experience includes using models to evaluate and optimize new and existing building efficiency strategies, complete measurement and verification studies, and document compliance with energy codes and green building certifications. He is a licensed professional engineer in Washington, and formerly a member of the 2018 & 2021 Washington State Energy Code Technical Advisory Groups and sub-committee chair for ASHRAE Standard 209.
Pete Segall
Pete leads a team of ATS Automation energy and building performance engineers with the core mission of better building performance through optimizing energy management systems, developing new and innovative facility solutions, and leveraging state grants and utility incentives. Pete has been providing energy management and facility solutions consulting support across all vertical markets for over 23 years. Pete has a mechanical engineering degree from the University of Washington, an executive leadership certificate from Seattle University, and is a Certified Energy and Demand Side Manager. Beyond efficiency, Pete’s passion is animal welfare and is on the board of directors for the Seattle Humane Society and volunteers weekly providing dog adoption support.